The QWSTION story started in 2008, when Sebastian Kruit joined forces with the creative dynamic of Swiss industrial designers Christian Kaegi and Fabrice Aeberhard, graphic designer Matthias Graf and Hannes Schoenegger.

They were searching for a bag that closes the gap between functional sports bags and elegant fashion bags. As nothing on the market could satisfy they needs, so they founded Qwstion, in the former industrial district of Zurich, Switzerland. They desire to create products that are for everyday use and independent in style led to the development of bags that work just as well on a bicycle as in a business meeting. The brand question the norm in matters of look, function and construction and pursue the integration of these aspects in Qwstion designs.